Breast Cancer Awareness Promoted Through Interactive Pop-up

In line with its global theme "Time to end breast cancer", US skincare giant Estee Lauder has built a "pop-up university" in Shanghai to educate the public about the importance of good breast health.

The pop-up, which was set up in collaboration with Jing'an Kerry Center where it is located, offers breast cancer prevention tips through interactive installations and games. Admission to the pop-up is free.

Some 5,000 "students" have been enrolled in the week-long project, supported by experts from Shanghai Disease Prevention and Control Center and Fudan University's Shanghai Cancer Center.


A new study by the International Agency for Research on Cancer, which is a part of the World Health Organization, found that breast cancer remains the most frequently diagnosed cause of death from cancer in women worldwide. It is estimated that there are 2.08 million new breast cancer patients in the world in 2018.

In China, breast cancer incidence is not only twice the global average, but the patients are also much younger than their counterparts in Western countries.

According to Yu Keda, an oncologist of breast cancer with Fudan University's Shanghai Cancer Center, professional women aged between 45 and 55 in China have the highest breast cancer incidence rates, which is one out of every 500 people.

"Every action counts, and it all starts from discovering the problem as early as possible," said Yu.




Source: womenofchina.cn